Kids' food market set to boom with products for generation XL

According to a new report from the marketing research firm Packaged Facts, the next five years will see manufacturers portraying themselves as the solution to the childhood obesity problem.

"While the bulk of packaged retail products targeting kids (a $10 billion market in 2010) were in ‘traditional’ categories such as cereals and ice cream, 40 percent had some better-for-you element, with claims such as ‘made with whole wheat’ or ‘lower sugar’, it noted."