“What’s the difference between food and fashion? Not much.”

Carol Smith, senior vice president and chief brand officer of Elle Group, was recently hired by Condé Nast to be vice president and publishing director of Bon Appetit and the Gourmet brand. One of her ideas is to re-create Gourmet as a “custom magazine,” whereby an advertiser such as Kraft or Target would produce a newsstand Gourmet magazine and own every ad.