Wednesday, April 14, 2010

“What’s the difference between food and fashion? Not much.”

Carol Smith, senior vice president and chief brand officer of Elle Group, was recently hired by Condé Nast to be vice president and publishing director of Bon Appetit and the Gourmet brand. One of her ideas is to re-create Gourmet as a “custom magazine,” whereby an advertiser such as Kraft or Target would produce a newsstand Gourmet magazine and own every ad.

1 comment:

ArmstrongStudiosSeattle said...

Hi- We've been doing this for clients for a couples of years- take a look at Darigold Fresh Magazine on our web site- it just won both the PDN Magazine Award- and the IACP Magazine Award...It is a great concept for clients with a story to tell!