Culinary Tourism and the Media: Georgetown Cupcakes

Many tourists to Washington, D.C., add a visit to Georgetown Cupcakes to their to-do list after reading about it online and perhaps watching "D.C. Cupcakes," a reality show on the TLC cable channel about the two sisters who founded and run the bake shop. 

Is it worth a two-hour wait, standing in the hot sun?  It is, to visitors who believe the hype and want to add a cupcake story to their travel adventure.  To the owners it's worth at least $25,000 each weekend day--doubling  business since the reality show debuted.