Saturday, May 28, 2011

Food makers resist lawmakers’ proposal for guidelines in marketing to children

“The food and advertising industries are pushing back against an Obama administration proposal that calls for food makers to voluntarily limit the way they market sugary cereals, salty snacks and other foods to children and teens. . .

“The guidelines, ordered by Congress and written by a team from the Federal Trade Commission, the Food and Drug Administration, the Centers for Disease Control and Prevention, and the Agriculture Department, ignited a debate about the role of marketing in soaring obesity rates among children.”

A representative of the Grocery Manufacturers Association argued that de facto regulations would not solve the childhood obesity epidemic, but they would hurt business.  Why is that reasoning illogical?

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